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15+ Best WordPress e-Commerce Themes – Functional and Trendy

The Importance of a Specialized WordPress e-Commerce Theme for Your Virtual Store. When you create a virtual store, you surely want it to look professional. WordPress is a great platform for starting an e-commerce website, because it is readily available and simple to use. Another great advantage is that there are plenty of WordPress e-commerce themes you can use in order to make your site look appealing and professional, so that people will place their trust in your website when they are buying from you.

Of course, you can always start from scratch, in case you are familiar with WordPress, but there is quite a lot of work involved, and you may not be equally familiar with all the specific characteristics of a virtual store. Sooner or later, you may find yourself in a slump. Instead of struggling with all these, it is better to search for some free WordPress themes you can use.

The great news about working with an existing theme is that you can build on it, and develop it further, to suit your needs. The best WordPress e-commerce themes around will not have to work too hard, but, on the contrary, will offer you plenty of customization options so you can make the theme work for your specific needs without any effort.
Some of the best e-commerce websites operating now are made with WordPress, so it is worth giving this platform a shot. Features to Look for in a WordPress e-Commerce Theme

When you want to set up your own virtual store using a WordPress theme, there can be many things you desire that theme to have. Creating a white paper with all the needed functionalities can help, and it is also a good idea to write down all the features you want these e-commerce templates to have.

Here are the most important features to look for, when searching for a WordPress theme for your virtual store:

  1. Pricing – there are many free WordPress themes out there, so you may find one that is just up your alley without spending a dime; however, it is worth checking the ones that are offered against a fee, because the creators usually offer support and continuous development.
  2. Responsiveness – the best e-commerce websites out there look great on all the possible digital gadgets now used worldwide; if your virtual store doesn’t look good on both mobile and desktop units, you may lose a lot of money by not appealing to the entire potential audience.
  3. Visual appeal – let’s face it, a virtual store must be more than functional; it must also be attractive, and an appealing design can take you a long way.
  4. Ease of use – the best WordPress e-commerce themes now available enjoy their great popularity because developers find them truly easy to use, and the entire process of setting up a virtual store is made a breeze.
  5. SEO ready – search engine optimization is a big thing in this day and age, so you may want to search for a theme capable of supporting meta data, tags, HTML5 and the like, in order to enhance the SEO appeal of your e-commerce website.
  6. Customization – you most probably do not want your virtual store to look like any other; get a WordPress solution that offers plenty of customization features, so you can create a great looking website that looks like no other on the market.
  7. Scalability – even if your business is in its incipient form right now, you may want it to grow over the years; get a WordPress e-commerce theme that is capable of offering the best scalability options, as your business grows.
  8. Support – the creators of many e-commerce templates often offer technical support, but not all of them; if you were to choose between various themes, go for one that is especially praised for the technical support offered.
    Now, here are the most popular WordPress themes for e-commerce websites you can try.

Black Line e-Commerce Theme

Black Line eCommerce Theme
There is nothing more appealing for developers just starting to put together their own virtual store than free WordPress themes. This free theme from JustPX is a great solution for those who are just beginning setting up their business online. For small and medium businesses, it is a handy tool to create a virtual store and start selling their products, without any fees attached. Ease of installation and the fact that it costs absolutely nothing make Black Line Free one of the most popular WordPress e-commerce themes out there.
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Store WooCommerce Free Theme

Store WooCommerce Free Theme
Store comes equipped with all the necessary features for running a virtual store flawlessly. A great thing about it is that it is completely free, so, if you just want to try a WordPress theme with no strings attached, this is clearly a good way to start. Responsive and powerful, it is a great tool to get you started, without forcing you spend a dime from your pocket.
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JShop Free WordPress Theme

JShop Free WordPress Theme
The ease of localization makes this free solution one of the best WordPress e-commerce themes you can find right now. Many times, business owners need to bring their products and services in front of a large audience and benefiting of integrated localization features can help them a great deal. Versatile functionality is also a must for an e-commerce website, and this is exactly what JShop Free provides to all users.
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Shopping WordPress Template

Shopping WordPress Template
You can get no better pricing than free pricing, and Shopping is another great free to use theme for WordPress that provides you with all the needed functionalities to start your own virtual shop. Harnessing the power of WooCommerce, the well known e-commerce plugin for WordPress, Shopping comes with an aesthetically pleasing clean design that will not clutter the page, allowing your products and services to stand out and attract more customers.
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Eco Gray Free WP Theme

5 Eco Gray Free WP Theme
If you are looking for a basic solution that is free to use and easy to install for your virtual shop, then Eco Gray Free is the right answer. You will have your store set up fast and you will be able to start selling your products and services. Functional and featuring a minimalist design, Eco Gray Free helps turning your website into a full fledge virtual store.
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iCraft Free e-Commerce Theme

iCraft Free eCommerce Theme
This WooCommerce theme is very handy for startups, because it offers the power of having multiple features at your fingertips without spending a penny. A lot of the best e-commerce websites that you may know out there started out small, so it is recommended to do so, too, no any strings attached. Product carousels, limitless color options, different layouts and an integrated search make i-craft a great solution for beginners.
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Brawny Free Shop WordPress Theme

Brawny Free Shop WordPress Theme
A multipurpose theme, Brawny offers you the perfect way to setup and customize your website so you can use it for showcasing your products. While it can be successfully used for portfolio websites, too, there are plenty of small businesses out there who are already using Brawny for their virtual stores. Neat CSS3 animations make this WordPress theme an instant hit.
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StyleShop Elegant Shop Theme

StyleShop Elegant Shop Theme
There are plenty of reasons why you should choose StyleShop from the wide variety of e-commerce templates out there. First of all, the technical support is worth writing home about, and the complete localization services are stellar. Let’s not forget its beautiful responsive design that will take your store in front of a lot of people, regardless of the type of gadgets they are using.
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Luxury e-Commerce Theme

Luxury eCommerce Theme
If you plan on organizing sales on your website, customizing an entire page for such events is fast and easy with Luxury. Without having to code one single line, you will be able to update your website, offering your customers something fresh and new anytime you are organizing a new promotion or a discount event. Adding and removing elements from your front page is done with the help of widgets, so designing your virtual store is nothing but a breeze.
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eStore WordPress Theme

eStore WordPress Theme
Payment gateways are usually a sore spot for business owners trying to setup their virtual stores. They can take full advantage of the easy way of integrating payment solutions, such as a PayPal shopping cart, offered by eStore. With flawless browser compatibility and top notch support, eStore is a recommended choice for anyone who wants to start their own virtual shop.
LIVE DEMO DOWNLOAD

Flat WooCommerce Theme

Flat WooCommerce Theme
A mobile friendly design makes Flat a great hit among WordPress users. Responsive and highly optimized to work on any kind of device, this WordPress e-commerce theme enjoys a lot of popularity at the moment. Its power comes from its customization options that allow you to create a website unrivaled by any other. You can customize the look and feel of your website down to how the shopping cart looks like.
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Porto e-Commerce WordPress Theme

Porto eCommerce WordPress Theme
A wide array of powerful features makes Porto one of the best WordPress e-commerce themes out there at the moment. The shop category section of your site can be customized to include fewer or more columns, banners that can be static or parallax, and you can even eliminate the sidebar, if you feel like it is getting in the way of your overall design.
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Shopkeeper WordPress Theme

Shopkeeper WordPress Theme
What you need most and foremost in an e-commerce website is great design and outstanding functionality. This trendy WordPress theme has both and it helps you unleash the power of your creativity when it comes to setting up your website. This responsive theme will help your website look great on any device, and, most than anything, will make your virtual shop stand out.
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Atelier Multi-Purpose e-Commerce Template

Atelier Multi-Purpose eCommerce Template
Atelier offers you everything you desire from a WordPress theme in order to create a great looking virtual shop. The clean design helps the customer focus on your products and not on design elements, the numerous features and options offer you functionality and customization power, while the stellar support helps you when the going gets tough.
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Classico Responsive Theme

Handy Shop WordPress Theme
Although not one of the free WordPress themes that can be used for setting up a virtual store, Classico is worth every penny, due to the high functionality and graceful design it comes along with. You can check all the available variants at a glance, so you can choose one that really represents the style and spirit of your shop.
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Handy Shop WordPress Theme

Classico Responsive Theme
Specially focused on websites selling handcrafted goods, Handy can be used for any kind of virtual shop. If you run a small business, you will find it easy to setup your blog and your shop at the same address, so you can interact with your buyers and offer them the possibility to purchase your products. Selecting colors and other customization options are easy to use and will help you setup your handmade blog and shop in no time.
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ZORKA e-Commerce Theme

ZORKA eCommerce Theme
Dynamic design is essential for all the best e-commerce websites in existence. Zorka manages to offer you all the needed tools to make your fashion store come to life, and updating your homepage, your list of products and so on is very easy to do. Among the many e-commerce templates you can find right now, Zorka stands out through numerous theme variations, layouts and header styles.
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